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Full coverage: Insomnia

To do a deal or not to do a deal? Sam Pearson vs Insomnia and the battle of the vegan chick*n fillet roll

Sam Pearson set up his business in 2019. Since then he has sold sandwiches at Electric Picnic and made headlines with his battle with Insomnia. This piece details how he created his small business and why he decided to turn down a deal with the cafe chain.

Cait Caden
21st Feb, 2020 - 9 min read
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