Saudi Arabia are determined to lessen their dependence on oil by 2030 but their pursuit of the biggest names in sport is more likely to become a vanity project rather than a fulfilling policy.
Greg Norman has spent decades trying to destabilise the golf establishment but the LIV Tour is golf's Brexit, a decision those who have taken the leap may live to regret.
Newcastle United's Saudi Arabia-led takeover has led their supporters out onto the street in celebration but the hope they feel doesn't offset the legitimate concerns about this sale.
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