Entrepreneurs know the value of a good origin story, a shorthand to explain themselves, their idea, their business journey, and their success. Think of the stripped-down elegance of the seven lines of code behind online payments processor Stripe or the graft that saw Kingspan grow from the backyard of a pub in Co Cavan to a global supplier of building insulation. Creating a business brand is about risk and connecting with people, and part of that is telling the world who you are and why it should care about what you do.  Corporate lawyers? Not so much. They tend to…

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