“The brief was very simple… to get us up on our own two feet and not be totally reliant on government agencies”
Every March, St Patrick’s Day transforms Dublin — but few people know the man helping to turn a single parade into one of Ireland’s biggest cultural and economic events.
Richard Tierney is the CEO of St Patrick’s Festival, the organisation behind Ireland’s national celebration. In thispodcast with Ian Kehoe, Tierney explains how the festival has evolved into a multi-day, citywide programme — with free daytime events, night-time culture and thousands of participants — while still carrying the weight of national identity at home and abroad.
Coming from a background in live entertainment and major commercial deals, Tierney was brought in with a clear brief: make the festival financially sustainable without losing its cultural soul.
