Waterwipes is now the number one baby wipe sold on Amazon in Europe and the US with turnover north of €50 million but back when the Louth firm first launched its product in 2009, company director Edward McCloskey used to personally drop into pharmacies in his native Drogheda to convince them to stock the brand. “It was a very very soft launch,” the dapper 60-year-old executive told the Commercial Court from the witness box on Tuesday. “We were selling them in tiny amounts.” Inspired by his eldest daughter’s skin sensitivities as a baby, McCloskey decided to spearhead a challenger brand to…

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