Sometimes all it takes is that first deal. For more than two years after launching his company Overhaul, in 2016, Barry Conlon was still struggling to convince a first customer to take a chance on his supply technology solution. He believed his product was a gamechanger to a sleepy industry, allowing real time visibility on fleets and cargo. And he had industry pedigree, after selling his previous company FreightWatch to United Technologies in a 2012 multi-million euro deal. But, in an industry defined by an aversion to risk, Conlon was finding it difficult to land his maiden customer. Conlon wanted…

Want to continue reading?

Join today with an Annual membership and get full access to The Currency for just €200 (68c per day) or try monthly membership for just €5 for your first month.

Subscribe

Cancel at any time.

Are you already a member? .