Sometimes all it takes is that first deal. For more than two years after launching his company Overhaul, in 2016, Barry Conlon was still struggling to convince a first customer to take a chance on his supply technology solution. He believed his product was a gamechanger to a sleepy industry, allowing real time visibility on fleets and cargo. And he had industry pedigree, after selling his previous company FreightWatch to United Technologies in a 2012 multi-million euro deal. But, in an industry defined by an aversion to risk, Conlon was finding it difficult to land his maiden customer. Conlon wanted…

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