The news that Ireland will become the first country in the world to introduce health labels, including calorie content and cancer warnings, on bottles of alcohol has caused ruptions in the drinks industry and across the EU.  Lobbyists and industry figureheads have come out with high-octane statements on how Ireland’s decision threatens the “whole European idea” and makes a mockery of free trade; this comment came from Albiera Antinori, the president of one of Italy’s biggest winemakers, Marchesi Antinori. Already 13 EU member states including France, Spain and Italy have raised their concerns with the European Commission and lobby groups…

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