Sport is on hold. That means empty stadiums, athletes training alone – and no ads for fans to gawk at. The Olympic Games in Tokyo have (finally) been postponed by a year, as have the Euros. The start of the GAA football championship has been delayed and few would bet on it being concluded by September. Missed games are one thing but, of course, sport is a business. There are bills to pay. Last week the FAI and GAA announced there would be pay cuts for 500 employees. The sports sponsorship industry, too, is feeling the pain. Every cancelled match…

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