It was billed as a global first. Launched to much fanfare in 2012 by Bord Bia, the food promotion agency, Origin Green was going to get the Irish agri-food industry producing more with less impact on the natural world and the climate. To get the coveted status, companies must present and submit multi-annual sustainability plans and report annually on how they have reached their targets. Bord Bia then assesses this and, if everything is in order, grants approval to be part of the scheme. Alongside thousands of farmers across the country, food producers signed up in their droves for the…

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