Werner Schmidt recently dug out an old email from 2014 that he sent to his colleague Laura Tortosa Sancho when the two were working at Sage in senior sale roles. “We wanted to see the true impact that we were having on the organisation. Were we seeing productivity going up or weren’t we? It was all manual and there must be a technology by now that can do this,” he recalled. “I drew up the first vision of what Lative could look like.” Ten years later, that email has become the origin story of the duo’s start-up Lative, which has…

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