What makes for a successful sports business? It’s a hard question to answer. A widget company only has one goal, which is the making of money through the production of widgets.  Unlike widget factories, sports businesses have many goals. Often the making of money is secondary to the real goal.  The real goal might be to win trophies at the highest level – like Manchester City. It might be to maximise the number of viewers on TV, like the NFL. It might be to maximise the amount of money paid by TV viewers, like Formula 1 or professional boxing. It…

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