The Competition and Consumer Protection Commission has contacted 26 social media influencers over advertising concerns as a result of evidence gathered during a pan-European sweep for potential breaches of advertising and consumer protection rules. In November 2023, as part of a joint action with the European Commission, the national consumer protection authority screened the social media posts of Irish influencers across all major social media platforms. The objective of the European sweep was to verify whether influencers disclose their advertising activities as required under EU consumer law. Under the Unfair Commercial Practices Directive, the promotion of products or services that…

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