It is a bright Thursday morning, a week after midsummer when I meet corporate lawyer Deirdre O’Neill via video call from her London home. Cork-born but London-based, O’Neill has just got a haircut taking eight inches off her long golden blonde hair. “Just furthering the ways to differentiate Helen and I,” she smiles. O’Neill is in business with her identical twin sister Dr Helen O’Neill, one of three women at the helm of women’s health and fertility start-up Hertility. “She’s eight-and-a-half-months pregnant, which is also really helping,” she laughs. Dr O’Neill is not a household name for most Irish and…

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