As the Irish advertising market goes into freefall, Maximum Media has turned down a low-ball offer from another media company for its entire Irish division.  Maximum had appointed accountancy firm Deloitte on March 3 to sell its non-core brands Her.ie and Herfamily.ie, but interest in these assets have led to potential bidders eyeing a wider purchase   Maximum Media has rejected an offer for all of its Irish business from Irish Studio. The Irish American media investment company had indicated it wished to buy not just Maximum’s female oriented Her.ie and Herfamily.ie brands – which are formally for sale – but…

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