Rosalind Beere knows franchises from the inside-out, and the outside-in. She was just six when her uncle and father launched Abrakebabra, and she spent her formative years watching the fast-food chain expand into one of the country’s largest franchises. She went on to study the topic in university, obtaining a doctorate in business from Trinity College Dublin for her work unravelling the impact and evolution of franchising. (Her doctorate focused on the fast-food and real-estate industries in Ireland.) She now works with franchises, advising them on the merits and the pitfalls of the model, while she also lectures on the…
Cancel at any time. Are you already a member? Log in here.
Want to continue reading?
Introductory offer: Sign up today and pay €200 for an annual membership, a saving of €50.