Every year about 100,000 people file into the Fieldays agriculture show in Hamilton, New Zealand. Much like the Ploughing Championship, the event is a must-attend in the calendar for the agriculture sector in the country. For companies trying to sell their wares in the New Zealand market, namely agriculture machinery, being seen and heard at Fieldays is a must too. It is why a delegation from Ireland made the lengthy jaunt to New Zealand in June, led by Enterprise Ireland, to showcase their machinery and technology. The delegation was made up of seasoned Irish machinery firms like JFC, Dairymaster and…

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