Led by David Haigh, Brand Finance specialises in quantifying one of the most powerful but elusive assets in the business world: a company’s brand. With nearly three decades of experience in the field, Haigh has been instrumental in shaping how businesses and investors understand the financial value of brands and intangible assets. He started his career as a chartered accountant with PwC and then became director of brand valuation at Interbrand, roles that provided him with deep insights into corporate finance and brand strategy.  In a globalised economy where intangible assets such as brand reputation and intellectual property can contribute…

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