Last week 11x, a start-up founded in London in 2022, was added to the ranks of the most in-demand AI companies in the world. The company has the lofty goal of producing an AI-driven workforce that can handle routine work and free up employees to focus on more important and complex tasks. 11x has initially focused on sales, producing two “digital workers” called Alice and Jordan that aim to automate jobs like identifying ideal customers, sending reach-outs, and scheduling meetings. Alice and Jordan, along with 11x CEO Hasan Sukkar’s ambitious plans for the business, have attracted vast sums of investment…

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