Driven by its controversial fcuk branding with T-shirts bearing slogans such as “Born to fcuk” and accessories such as umbrellas emblazoned “fcuk rain”, the fashion retailer French Connection was one of the most sought-after brands of the nineties and early noughties. However, its sheen wore off, and the business was eventually bought out for a cut price of stg£29 million (€35.19 million) in late 2021.  Newcastle-based entrepreneur Apinder Singh Ghura partnered with Manchester-based business partner Amarjit Singh Grewal and KJR Brothers Ltd to acquire the business, which was subsequently delisted from the stock market and taken private. The company has…

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