On Tuesday, Diageo found itself in the somewhat unenviable position of having to hastily outline the potential impacts of US President Donald Trump’s newly unveiled tariffs. Trump had declared three days earlier that America would foist a 25 per cent surcharge on goods imported from Mexico and Canada as part of a strongarm tactic to get neighbours to clamp down on the flow of immigrants and drugs into the US. The tariffs, which drew rapid responses from both Mexico’s Claudia Sheinbaum and Canada’s Justin Trudeau, were ultimately suspended on Tuesday. Nonetheless, Trump’s declaration and subsequent ceasefire spoke to the new…

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