On any given day, an army of Kerry Group employees looks for new ways of selling high-tech ingredients to customers like American food companies – the group’s largest market. This takes time and money, especially as Kerry’s library of such ingredients grows ever more complex and the needs of its customers change faster and faster. “In today’s world, especially in beverage and snacks, and probably more so in the US than anywhere else, those categories are very dynamic at the moment,” says Kerry Group’s chief executive Edmond Scanlon. “So there’s actually a lot of new products coming to the market…
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