While Muhammad Ali was in Dublin for his fight with Al ‘Blue’ Lewis — “They’re coming to see me and part of you,” Ali had told Lewis  — he struck a deal with the founder of Quinnsworth, Pat Quinn. For £500 — which Ali donated to St Raphael’s School for mentally handicapped children in Kildare — Quinn got his photo taken with Ali.   Under the slogan “We Are the Champions”, Quinnsworth then ran a newspaper campaign featuring a picture of the two men which advertised various products, including a six-pack of Bass for 45p, a giant-size box of Kellogg’s Corn…

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