When Lyft started out in California in 2012, it quickly became synonymous with pink furry moustaches. The ride-hailing company’s drivers adorned their cars with the fabricated facial hair, making them quite easy to spot for customers. While the moustaches are no more, Lyft is still ferrying customers all across the US and Canada. The publicly-listed company, now worth around $5.4 billion, touts around a million drivers with a further 50 million people using its services, which also includes micro-mobility options like bikes and scooters. Last month, the company declared its intention to shift into Europe, making its most substantial expansion…

Want to continue reading?

Join today with an Annual membership and get full access to The Currency for just €200 (68c per day) or try monthly membership for just €5 for your first month.

Subscribe

Cancel at any time.

Are you already a member? .