For more than 50 years, the G symbol of Guaranteed Irish has been an instantly recognisable one for Irish businesses and consumers alike. The non-profit, which marked 50 years last year, has been deeply linked with Irish businesses, but how does Guaranteed Irish navigate the current ructions for Irish businesses, from ever-expanding digitalisation and the malaise of trade wars and tariffs? It’s a question that Brid O’Connell, who has been at the helm as CEO for seven years, ponders frequently, but the core mission has always remained the same. “Guaranteed Irish evolved enormously in the last 50 years – now…

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