Walking around the streets of Dublin last year, there was a good chance that one would see Boyzone singer Keith Duffy’s face on a billboard promoting stem cell therapies. Duffy had received treatment at the Dublin clinic Medica Stem Cells but the appearance of the posters, which ran nationwide, was news to Duffy. In December, he launched legal proceedings against MSCL Limited, trading as Medica Stem Cells. An injunction was ordered in December of last year ordering the company, which provide stem-cell therapies, to take down the ads. That case has now opened up an unexpected critique by Ms Justice…

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