Keith O’Loughlin doesn’t just do one thing — and he never has. A teenage coder who wrote payroll systems at 16 and automated his father’s meat business by the time he left school, he’s since built and rebuilt operations across betting, tech, media, and now procurement. “I was hustling,” he says simply. “I had a little t-shirt printing business in secondary school. I knew I wanted to do business, but I was also exceptionally good at IT.” That mix of business gut and systems thinking has led to a career built on transformation. From leading BoyleSports’ digital turnaround to overhauling…
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