Consumers may not know Wholefoods Wholesale, but they’re likely using products it put on the shelf. In Ireland’s booming yet fragmented wellness market, Wholefoods isn’t just part of the supply chain, it’s actively shaping what brands succeed and how they get there. Founded 43 years ago and led today by managing director Alan Martin, Wholefoods has evolved from a traditional wholesaler into a strategic enabler for wellness brands. It helps domestic and international names navigate regulation, land shelf space, and build retail understanding, essential in a category where credibility and clarity are everything. “We’re not just shifting boxes,” says Martin.…

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