The “only winners in this case are the lawyers”. That’s how Justice Michael Twomey described a back-and-forth dispute between an Irish digital ad business and its one-time partner. At the core of the parties’ case is a dispute over web traffic, with claims and counterclaims over unpaid invoices and breaches of contract. V Media, and its sister firm First Click, sued Irish digital ads business over unpaid invoices. Techads had contracted V Media to generate traffic that would be funnelled to the Irish company’s clients to fuel their ads. In a counterclaim, Techads claimed that V Media had breached its…

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