An entire cottage industry exists dedicated to decoding why musical hypebeast and pop star of the moment, Taylor Swift, is so revered in modern culture.  Some say it’s because she is the gawky everygirl, reflecting the dreams of others in her rhinestone boots. Others insist it’s that she stands for girl power in an era ripe with misogyny. More say it’s that she’s the new embodiment of old school American values, as a toothsome blonde with a quarterback boyfriend who discusses romance and marriage with equanimity. Alas, the real answer is basic Swiftonomics – the new and not unserious discipline…

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