Augmented reality (AR) has promised much for a very long time. Cast your mind back to 2016, and you’ll likely remember the Pokémon Go frenzy that grasped the world. The game sent players out into the physical world to find and catch Pokémon that were overlaid in real locations through their phones. Hundreds of millions of venture capital has been pumped into AR companies that couldn’t withstand the wait for the widespread adoption of the emerging technology. Michael Guerin is keenly aware of this as he tries to ensure his start-up Imvizar does not follow a similar path. “I’ve seen…
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