In 2007, James Watt and Martin Dickie started to brew their own craft beers in Fraserburgh, a town in northeast Scotland. Then 24, the pair brewed small batches and filled the bottles themselves before selling them off at local markets. This was the origin of BrewDog, a craft beer brand known for its Punk IPA that became a sensation in the UK and eventually spread internationally into markets like Germany, the US, Australia and Ireland. It also burnished its reputation as an outsider by continually raising millions of pounds through crowdfunding campaigns known as “Equity For Punks”. But the Aberdeenshire-based…
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