Even before Covid-19 decimated the global aviation sector, the Irish wing of Norwegian Air was already in pain. Heavily impacted by unfavourable routes and high jet fuel prices, Norwegian Air International, with its registered office at Imbus House in Dublin Airport, was reporting major losses and falling revenues. Attempts to grow market share through discount offers to customers had failed. As early as 2018, its Norwegian owner was trying to implement a new model for its Irish business, with the company seeking to change its transfer pricing model to secure a guaranteed profit margin in the future. The Irish operation…

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