“We used to be there for the special occasions in life, weddings and birthdays, but now we want to make every occasion special,” says Emily Brophy, Marketing Manager of Waterford Crystal. “It’s about making the little things more meaningful.” Despite retail being on its knees, her optimism isn’t unfounded. The luxury goods industry is holding its own through the pandemic, and with people spending more time at home, the home interiors market is enjoying an upsurge in demand. “It’s like the Marie Kondo effect of ‘sparking joy’. Buy beautiful things that spark joy and you’ll have them for a lifetime…
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