Kevin Murphy was studying marketing, innovation and technology (otherwise known as Mint) in DCU when he decided to create a business. As an elected Climate Ambassador by An Taisce, he also has a keen interest in environmental issues and knew that whatever he was going to create, it would tackle problems like waste and sustainability. He came up with 2GoCup, Ireland’s first deposit and return scheme. The business produces plastic coffee cups and distributes them to partnering cafes and restaurants. Customers can then pay for their coffee, plus a €1 deposit for the cup. They get their €1 back when the…

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