In August 2019, New York private equity firm Goode Partners hitched a ride with Strong Roots, the plant-based frozen food manufacturer founded by Dublin businessman Sam Dennigan just four years earlier. What had started off as a domestic business had quickly mushroomed into a multi-million euro success story distributing healthy, sustainable non-meat products into major UK and Irish supermarket chains. Kale and Quinoa burgers, Spinach Bites, and Cauliflower Hash Browns lined the freezers of Dunnes Stores, Asda, Sainsbury’s, Marks & Spencers, Tesco and Super Valu. There was no underestimating Dennigan’s ambition. His next goal was to tap into the US…

Want to continue reading?

Introductory offer: Sign up today and pay €200 for an annual membership, a saving of €50.

Subscribe

Cancel at any time.

Are you already a member? .