In May 2015, Waterford brothers Niall and Paddy Browne spoke side by side at an exhibition organised in the western French city of Angers by Terrena, a French farmers’ co-operative with tens of thousands of members and employees in the region. The two Dawn Meats executives had come to discuss their company’s acquisition of a 49 per cent stake in Elivia, the meat processing branch of Terrena. Elivia was struggling, creaking under the combined weight of ageing factories and a bloated corporate structure with separate units handling anything from individual slaughterhouses to the trade in cow hides. More fundamentally, the…
Cancel at any time. Are you already a member? Log in here.
Want to read the full story?
Unlock this article – and everything else on The Currency – with an annual membership and receive a free Samsonite Upscape suitcase, retailing at €235, delivered to your door.