After two decades in the funeral industry, Susan Guinan has spent half her life helping people to say their final goodbyes. More if you count her childhood when she’d visit her father, Freddie Maguire, at work in the business her grandmother Cissie Massey founded in the 1930s in Dublin’s Liberties. There have been a lot of changes in that time but none on such an accelerated level as witnessed since the pandemic began. For Guinan, the managing director of Massey Bros, one of Ireland’s longest established funeral directors, Covid-19 has fundamentally shifted the way her business operates. While Irish undertakers…
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