Whatever else, no one argues that Swrve, the heavily backed Irish mobile marketing software firm, runs a pretty decent line in marketing itself. A company case study reveals how the firm helped triple mobile engagement and increases retention by 50 per cent at Denis O’Brien’s Digicel, while company press releases highlight further integration deals with Salesforce and a push into China. The company’s most recent financial reports, however, are not so positive, and highlight, yet again, the scale of the losses amassed by the company in recent years, and its constant requirement for new funds to bankroll the business. I’ll…

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