Chris Kelly, Eoin O’Brien and Fionn Barron are on a mission to rid the world of single-use packaging. Their company, Tracworx, has developed software that the trio believe will advance the sustainability agenda while improving the bottom line for customers. Initially, the Limerick company is targeting kegs, pallets and cylinders. Ultimately, the founders believe it could be used to track everything, right down to a refillable bottle of Coca-Cola. And many serious people and corporations believe they can do it. Tracworx is currently working on trials with four major international companies, while it has just raised €2 million from a…

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