In 2014, the Staunton family lost control of the Elverys Sports business following an examinership process designed to stave off insolvency. Five years later, following a shareholder restructuring, the family returned to the sports retailer when it bought back equity. Up until 2019, the company’s performance had been largely sluggish. Sales were static, while, between 2016 and 2018, pre-tax profits were falling. And then, shortly after the family returned to the pitch, their network of shops was essentially shuttered due to the pandemic. It could have been a crisis. Instead, it turned out to be an inflection point. The company,…

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