Vince McMahon created a unique brand of altered reality entertainment. As it permeates beyond his wrestling world, former WWE staffer Markham Nolan reflects on what it means for the future of American politics.
When a CEO is intrinsic to the brand they represent, they have an added burden. When they speak, write or tweet, they are their brand in a very real sense, and their words become the brand’s words. Paddy Cosgrave put himself in this category.
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