Willie O’Reilly is a former director of Today FM , FM104, Highland Radio and iRadio. He was RTÉ Group Commercial Director from 2012 to 2017.
The valuation of Newstalk was a key aspect of the recent inspectors’ report into INM. But how do you value a media asset, especially one that is doing okay in a sector where profits are as rare as hens’ teeth?
Last year’s RTÉ pay scandal has resulted in closer scrutiny of presenters’ private commercial interests but 2FM can’t survive without broadcasters who generate their own audience online.
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