“A lot of farmers didn’t have smartphones, but I could see that was the tool for farmers”
Fabien Peyaud pitched the idea of Herdwatch to his employer, farm employment co-op FRS, a decade ago. Investing in a cloud-based farm management app was a gamble at the time, but the product is now a market leader across the UK and Ireland and preparing to launch on the continent. With ever-growing compliance obligations and major environmental challenges for agriculture, the French-born chief executive expects the Co Tipperary firm to hit 50 employees this year.
