“Electrification won’t be the silver bullet and it won’t be the final solution to mobility”
Many of Ireland's oldest family businesses were established alongside the foundation of the state and have been forced to evolve to stay alive. Maxol is a prime example of this and is now in a period of dramatic change. Chief executive Brian Donaldson speaks to Alison Cowzer on this episode of the Family Matters podcast about working with a fourth generation family business, the future of fuel, and inherited appetite for risk. The Family Matters podcast series is sponsored by Whitney Moore.
