“It is the national symbol of trust, and it’s a licence that’s issued to the business that supports jobs, gives back to the community”
Guaranteed Irish and its instantly recognisable G symbol has been deeply linked with Irish business in its 50-plus-year history but it’s entering a new chapter, one dominated by economic uncertainty and unpredictable tariffs. CEO Brid O’Connell speaks to Jonathan Keane about the challenges for exporters in a changing economy, trade wars and how Guaranteed Irish will evolve in the future.
