“How do you make something altogether better? How do you get people thinking about value rather than cost? A commodity is all about cost. A brand is all about value”
Brand strategy and design business Zero-G has worked with everyone from global multinationals to governments to ambitious start-ups on their brand and identity. Think Smurfit Kappa, LetsGetChecked, Bord na Móna and the Irish government. In this episode of Brand Matters, its founding partner and managing director Ciarán ÓGaora talks about the creative process that underpins his company’s award-winning work, what brands and branding actually mean - and how they can resonate. The series is sponsored by the law firm Whitney Moore.
