“I think that AI can replicate mediocre human creativity, but, true human inspiration, the things that actually make things really brilliant. I think it’s hard to imagine it’s going to come from AI”
Ed Guiney, co-founder and CEO of Element Pictures, has spent his career blending creative instinct with strategic acumen to shape one of Europe’s most influential film and television production companies. From early days making student shorts at Trinity College Dublin to producing globally acclaimed works like Room, The Favourite, and Normal People, Guiney’s journey is rooted in a deep love of storytelling and a clear understanding of how to bring it to market.
In this episode of Arts Matters, Guiney tells Alison Cowzer that he sees intellectual property ownership as the cornerstone of a sustainable industry and is a strong advocate for supporting emerging writers through initiatives like the Story House festival. While others speculate on the impact of AI, Guiney remains confident in the irreplaceable value of human creativity.
