“I try to avoid the ta-da presentation, and I always try and avoid the magic of creativity”
As a co-founder and the creative director of Boys + Girls, Rory Hamilton has left his fingerprints on some of the best-known ad campaigns in recent years. But just where do the ideas come from? And how does a creative agency transform the wants and needs of a client into a campaign that can be rolled across multiple media forms? These are just some of the areas Hamilton discusses in this edition of Brand Matters with Alison Cowzer, a podcast series sponsored by the law firm Whitney Moore.
