“I would love in a couple of 100 years that people talk about Keogh’s and Guinness and Jameson in the same sentence. That is where I would love to take this”
Tom Keogh and his family have done something few others have done – build an international brand around their name and their land. In this episode of Brand Matters, a podcast series sponsored by the law firm Whitney Moore, the man behind Keogh’s Crisps tells Alison Cowzer about creating the product from scratch, and why they decided to build the brand about the family name and the family farm. He also talks about innovation, international expansion, and building a lasting family legacy.
