“If you get your employer branding right, you will attract and retain the right people coming in. And that means that your recruitment process is shorter”
As joint managing partner of recruitment firm The Panel, Paul McArdle works with candidates and companies in the recruitment process, trying to match the right person with the right role.
In his job, he has seen the growing importance of the employer brand, from the values that underpin a business to how it treats its most important asset – its staff. In the latest edition of Brand Matters, McArdle talks to Alison Cowzer about the growing importance of employer branding, why it is a tool for attracting, retaining, and motivating employees, and how, when done correctly, it can add to the bottom line. The series is sponsored by the law firm Whitney Moore.
